The brand meaning of Athena
Sports International or Athena Fides Virtus Int' l.
Athena for the fitness and
the wisdom in adversity, the benevolence and finally the attachment in the
civilizational values. Latin terms Fides, Pietras and Virtus was the values of
the Roman civilization.
Indeed beyond any religious
connotation, the allusion to the mythology Greek through the goddess Athena
characterizes the projection, or the representation of the excellence according
to the human vision or conception of the divinity, Thus the behavioral of excellence: “ the professionalism, but
also the wisdom in the lavished advice.
According to the mythology
Greek, Athena, daughter of the god of the gods Zeus, was the goddess of the war
and used to act with wisdom regarding the advices she was provided.
The excellence of behaviours
in spite of the extreme competitiveness ruling in the business world, and
besides in the soccer Business.
Nowadays companies are
engaged in a real modern War, and our choice of positioning in this fearless
environment, is the one of: The honor, the righteousness, the behavioral
excellence, and the respect for the values.